Now that we have covered the basic differences between Google AdWords and Facebook ads (or Paid Search vs Paid Social), let us look at each platforms strengths, and how you can effectively use both companies. In this guide, we are going to look at what separates Google AdWords and Facebook Ads, how both advertising platforms operate, and why you should consider using them both as part of a wider digital marketing strategy. For this post, we are showing how you can more effectively track your Facebook ads in Google Analytics, and, as a bonus, we are helping you to assign sales revenue to your campaigns, whether it is online or off.
Start tracking your Facebook ads in Google Analytics by following all of the steps laid out here, and optimize your campaigns in Facebook. To achieve better results, you will want to make sure your Google Analytics and Facebook accounts are working together, so that you get a better picture of your marketing and advertising campaigns. While all types and advertising managers on all platforms are very effective, Google Analytics allows you to more closely track conversion paths, and also allows you to take a far closer look at what is working well on your website, as well as who is visiting from the ads that you are running.
With the help of a tool such as Ruler Analytics, you can move beyond goal tracking in Google Analytics, and directly link your Facebook ads revenue. You can track everything from goals to eCommerce sales to assess what is happening on your website, and you can leverage Google Analytics to assess both your direct and indirect ROI from Facebook ads. Using the data provided by Facebook Ad Analytics, you can build ads and advertising campaigns with specific goals in mind, thereby improving ROI.
This is just an example of how you can utilize both Google Ads and Facebook Ads for a more complete and efficient digital marketing campaign. Even though the options are less in the targeting section in Google Ads, you can still utilize other strategies such as Remarketing and Lookalike Audiences to target audiences. In this case, you are helping attract new customers via your Google search campaign, then driving them back to your website to reach out via a remarketing campaign on Facebook Ads.
Compared with Google Ads, where customers are seeing you, with Facebook, you are reaching your customers via ads on the web — but highly targeted, strategically placed ads that are driving results. Google Ads help you instantly reach new customers, and in the process, provide an immediate return on marketing investment. Facebook and Google both let you target the prospects who are the most promising, and you can receive detailed analytics about how well your campaigns are performing, but there are a few differences between ad placements on both tech giants, so your approach on each one needs to be unique.
Like any other marketing channel, it is important to know how your Facebook ads are influencing your results, so that you can refine your marketing strategy, acquire customers, and more importantly, improve your return on investment. Most importantly, you can start easily to evaluate the total effectiveness of the campaign, how successful is Facebook ads as a traffic source, and how does that impact conversion rates, landing page performance, and if the Facebook campaigns are helping you reach business goals. By following this tutorial, you will discover how to monitor the performance of your Facebook ads in minutes, and will become more equipped to assign sales revenue to the campaigns that are the most effective.
This data is critical to building targeted audiences, tracking web conversion events, optimizing ads, and monitoring ad attribution on Facebook. To get a wider, more accurate picture of your customersa journey, you should begin tracking your Facebook advertising campaigns in Google Analyticsain addition to Facebook Ads Manager. Using Google Analytics to track your Facebookas advertising campaigns also allows you to segment your performance data by demographics, such as age and gender, and geographic information, such as cities, countries, and regions.
Just as important, expanding Facebookas ad tracking into Google Analytics will give you a better understanding of how people are engaging with your ads and performing on your site. To gain a more accurate view of the effectiveness of your Facebook ads, itas best to have one single source of data that allows you to monitor and analyze all of the data coming straight from Facebook, plus FB ads campaigns youare monitoring in Google Analytics. The data provided by Facebook Ad Analytics can help marketers keep tabs on their advertising campaignsa effectiveness, which allows them to make better decisions going forward.
In addition to Facebooks broad audience base, the platform offers fine-grained targeting capabilities, which enable marketers to target users by demographics, behaviors, life events, and interests. Essentially, advertising on Facebook involves creating and running advertising campaigns using Facebooks Ads Manager tool, in order to reach the targeted audience according to location, profile data, and demographics. In a nutshell, digital marketing is the act of using online technologies such as social media, display ads, and others to reach audiences and convert them to buyers. Facebook ads can be an excellent platform for digital marketing, but Facebook insights limits you to tracking things that only occur within Facebook.
Facebook does not itself know about that information, however, if the business is working with Facebook, or connected with it, that data could be used to display its ads in your Facebook News Feed, or even in Messenger. You have the option of using our pre-built Facebook advertising dashboard, which helps you to combine key performance metrics into a single place. Using third-party dashboard tools to monitor your Facebook Ad campaigns saves you time and provides more flexibility. You will receive a beginners-friendly introduction to the duopoly – Facebook and Google – two of the biggest ad platforms in the world, where you will learn to create ads and advertise to specific audiences in order to reach new customers and keep your current ones.
