Blog

Insights & guides

Practical guides, case study breakdowns and engineering deep-dives from the Verteco team.

How Much Does Custom Software Development Cost? Prices and What Drives Them

From a €990 integration to a multi-year SaaS build – a practical guide to custom software pricing: what actually drives the cost, typical price bands, and how to pay less without cutting quality.
6 Jul 2026
Legal bases for processing data in direct marketing under European legislation
30 Mar 2024
How to add people to Facebook Business Manager
7 Jul 2023
How can you benefit from the CSS program for Google Shopping Ads?
21 Apr 2023
Basic glossary of SEO terms - what is onpage, offpage, backlink or black-hat?
16 Mar 2023
How to use Google free listings with a CSS partner for Google Shopping
3 Jan 2023
How to get more orders for your e-shop
27 Dec 2022
What is Google Performance Max Campaign and what is it good for?
25 Nov 2022
What is Google Shopping Ads and how to use them to get more orders for your store?
8 Nov 2022
Guide: How to delete categories in bulk in Shoptet?
4 Nov 2022
How to succeed with Google ads and Facebook ads in online marketing
21 Aug 2022
How do I grant access to Google Analytics?
26 Jul 2022
How do I add a person to my Meta Business Manager?
14 Jun 2022
How do I grant agency access to my specific Meta Business manager assets?
14 Jun 2022
How do I grant agency access to the Google Ads account?
14 Jun 2022